How to sell online selling best on Facebook? Social media can indeed be an efficient place to sell online, especially for novice entrepreneurs. Of the various social places that exist, Facebook can be an option. Because, the quantity of Facebook users in Indonesia is quite large.
From the Statista web market information, it is known that Facebook users in Indonesia in 2022 will reach 174.6 million. As of July 2021, Facebook’s market share is the highest in Indonesia compared to other social sites.
In addition, Facebook includes several features that can make it easier for you to sell, such as Ads and Marketplace. Even just armed with a personal profile, skipper is already able to sell on Facebook. If managed properly, even skipper can afford big money from selling online on Facebook!
10 Best Selling Online Sales Ways on Facebook for Beginners
This BukuWarung article will discuss how to sell online selling well on Facebook, from the preparation step for selling until later after the product that the skipper offers sells. Come on, immediately review the following full explanation!”
1. Understand your market goals
How to sell online best-selling on Facebook begins with determining the target market. What is the market goal? When a product is made, of course there is a description of who will use it.
For example, instant hijab products at affordable prices aimed at housewives. Well, “the mother where tabffa lives” here is the market destination of the affordable instant hijab.
Preferably, the market objectives are as detailed as possible. Back to the previous instant hijab parable. Say the following products will be sold through Facebook, then the target market can be made more specifically as housewives, active Facebook users, age range 2540 years, and coming from the lower middle class.
2. Know your competitors
After determining the target market, now look for clear about your business competitors. Every business certainly has its own rivals, especially for an innovation though. In order for your business to run smoothly, you must know your competitors well.
You can feel it by running a search on Facebook. Search for products that will be sold on Facebook, of course you will see several related accounts or pages.
Observe carefully how they promote to respond to customers. From there, the skipper will be clear on what points can be imitated and improved so that they are not less competitive.
3. Take advantage of the marketplace feature
Facebook does have a special feature that accommodates online buying and selling, called Marketplace. The following social media created by Mark Zuckerberg officially launched Marketplace in 2016 and is still happening today. In fact, its users are consistently increasing day by day.
How to sell on Facebook Marketplace is very simple. From the Facebook face page, click the Marketplace menu on the left. To feel like selling, click the “Sell Items” tab tab. There, skipper is able to immediately add items to sell. Facebook includes providing columns to add prices, categories, conditions, to item info.
In addition, you can also take advantage of Facebook Ads (Facebook Ads) to increase customer reach so that the opportunity for your products to be sold is bigger.
4. Use sales groups
Besides Marketplace, there is another Facebook feature that you can use to sell online, namely the group feature. There are many groups or communities on Facebook. Some specialize in buying and selling transactions. Usually, the name of the group begins with the words “Sell and Buy Forum” or “Building Community”.
How to post sales on Facebook groups is not difficult, really. You just need to find a group that matches the product. Say you sell baby clothes, then you can enter the forum for buying and selling baby equipment. This can include joining a special place group that allows its members to sell, for example the East Java culinary group.
5. Post an interesting photo
The next best-selling way of selling online on Facebook is by posting interesting product photos. The key to successful online selling lies in product photos. Because prospective customers are not able to try the product directly.
Clear product photos will be very helpful for potential buyers. Always take advantage of high-resolution, well-lit photos.
As much as possible, use real product photos, not the results from taking over on Google. Real product photos will be much more convincing than pictures taken from the internet.
6. Include clear product info
This point is still related to the previous best-selling online selling step on Facebook. In addition to photos, don’t forget to include clear product info.
Avoid “throwing” product images without any description, especially if the product you are selling does have a special size like clothes or shoes.
Owners can indeed communicate via private messages to customers, but the following steps are very inefficient and time consuming.
7. Interesting status updates
Facebook status turns out to be able to be an efficient promotional step. This method of selling online is best-selling on Facebook, especially since it has been implemented by big sellers.
Try to make a standing that is still related to the latest trends. For example, when there is a new film that people are talking about, skipper is able to discuss it and connect it to the product. This can include sharing important info.
Installing a stand can indeed be a best-selling online selling step on Facebook, especially if the skipper triggers a stand that involves the audience. You can ask their opinion or hold a discussion. That way, customers can be clearer about your selling items.
8. Always respond to messages from buyers
As much as possible, always respond to messages from buyers. The skipper would like it except to get good service when shopping, right? The customers are included as such.
They will find it helpful if they get a good response from the seller. There is even a tendency for customers to run repeat orders unless they get good service. It often happens that customers will not hesitate to recommend products to others when the service they get is satisfactory.
9. Add targeted friends
How to sell online is selling well on Facebook after that it is related to friendship. As already mentioned, there are a lot of Facebook users in Indonesia. Among hundreds of millions of users, of course there are some who can become customers of your online store.
Make a post in the sales group. Then, look at the accounts that responded. They can be potential sales targets because they have expressed interest. Add them as friends to make it easier to promote sales.
10. Share buyer testimonials
What are your considerations when buying goods online? Surely one of them is a trusted vendor or shop. Well, including skipper must apply it. As much as possible, give the impression that your business is very trusted.
The most efficient way to increase customer confidence is to include testimonials from previous customers. Show testimonials on Facebook accounts regularly. The skipper is also able to trigger a special album containing testimonials. To be more convincing, testimonials should be in the form of images or videos of the product when it arrives in the hands of the customer.”
Of these ten best-selling online sales steps on Facebook, which one has you implemented? Or don’t you even feel like selling on Facebook? It’s never too late to try, especially selling on Facebook does not require admin fees.
If you feel like selling online, don’t forget to be diligent in triggering financial reports, okay? Financial reports will help monitor the mood of your business. It’s not difficult, really, triggering a detailed financial report, skipper is able to take advantage of the BukuWarung application. With BukuWarung, financial reports will be compiled automatically so that you can immediately see the daily profit. Come on, download the BukuWarung application right away, for free on the Google Play Store!